Neutrogena Naturals Purifying Makeup Remover Cleansing Towelettes | #WipeforWater

Happy Thursday! Today I am here to review some new makeup remover wipes from the brand Neutrogena Naturals. You all know that I love cleansing wipes, and I am constantly on the hunt for the perfect brand for me. I was so excited when I was chosen as a part of the #WipeforWater campaign with Neutrogena and Influenster! I got a pack of the new Purifying Makeup Remover Cleansing Towelettes to test out so I could participate in the #WipeforWater campaign Neutrogena is currently hosting. Let me go ahead and share with you my thoughts on the product and what the #WipeforWater campaign is all about!


Neutrogena Naturals Purifying Makeup Remover Cleansing Towelettes | #WipeforWaterAs you may know, April is Earth Month. In fact, we celebrated Earth Day yesterday! In order to show its support for water conservation, Neutrogena is partnering with The Nature Conservatory to save water. Every day, you can use up to 5 gallons of water just by washing your face. So, to help reduce the amount of water we use per day, Neutrogena is challenging us to #WipeforWater and use cleansing towelettes instead of water to wash our faces. I pledged to go three days in the #WipeforWater campaign, and you can pledge as well by signing up on the #WipeforWater website HERE. Make sure to check out the website for a lot of information regarding water conservation!


Neutrogena Naturals Purifying Makeup Remover Cleansing Towelettes | #WipeforWater

Now it’s time to talk about the wipes themselves! The Purifying Makeup Remover Cleansing Towelettes are designed to remove dirt, oil, and makeup, and claim to even remove waterproof mascara without leaving a greasy residue. The wipes are also designed to be ultra-soft and 97% naturally derived. I love that Neutrogena includes a thorough ingredients list on the back of all the products in its naturals line. I also think it’s great this this product is not tested on animals.

Unfortunately, these wipes do not live up to the claims for me. First and foremost, they did not remove all of my makeup. I had a lot of leftover mascara that would not come off using the towelettes. In addition, I found these wipes do not contain a lot of moisture. Because of this, they felt very rough and abrasive on my skin. I much prefer wipes that are wetter, because they remove all my makeup and are soft to the touch. I will say that I do really like how my skin feels after using the wipes – it is soft to the touch and feels really clean. However, I will not be repurchasing these wipes due to how rough they are on my skin and because they don’t remove all my makeup.

All in all, I’m so glad I got to test out the Neutrogena Naturals Purifying Makeup Remover Towelettes. The #WipeforWater campaign is such a great idea, so I definitely recommend participating with whatever makeup remover wipes you currently use. You can find the new Purifying Makeup Remover Towelettes at the drugstore for around $6.50 for a pack of 25 wipes. Please let me know in the comments what you think of these wipes if you’ve tried them, and if you’re joining the #WipeforWater challenge!

The product in this post was provided for my unbiased review. All opinions are my own. See my Disclosure Policy for more information. 



  1. The Jedi Wife says:

    I almost bought a pack of these today to try, but I’m glad I didn’t after reading this review. My skin is very sensitive, and the roughness would definitely be an issue for me. I do like the idea of using wipes to help conserve water, and I’ve even started using wipes to clean my face in the evenings.

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