Happy Friday! Today I am excited to review a brand new mascara from the Rimmel London Wonder’Lash line. The Lift Me Up Mascara has a unique formula with vitamins and cucumber, and is designed to provide lift and volume to the lashes for an eye-awakening look. It comes in a bright green tube with a twisted design, which is sure to stand out in your makeup collection. The Lift Me Up comes in two shades – Black and Extreme Black. Let me share my thoughts on Extreme Black with all of you!
First things first, let’s talk about the formula. The Lift Me Up has a wet formula, much like the Covergirl Lashblast Volume and the Benefit They’re Real. I personally prefer dry mascara formulas, because wet formulas weigh my lashes down. That being said, I do find that the Lift Me Up does a great job at separating the lashes, and really pulling them up to give the lashes a fuller look. While I do wish the formula was lighter, if you like wet formulas you will really like this one. Keep in mind that the mascara does have a cucumber scent to it. While I can’t smell it once it is on my eyes, and I haven’t experienced any irritation, the scent is strong during application. Finally, the formula is great in terms of staying power. The mascara does not flake, and only comes off with eye makeup remover. The Lift Me Up is definitely long-wearing!
The Lift Me Up also comes with what Rimmel is calling a Precision Brush. The brush is quite thick, and I have a lot of trouble with it. For some reason I end up with mascara all over my eyelids despite a careful application. I can’t even feel the brush hitting my eyelids, but I always have to clean up with cotton swabs afterwards to remove the mess. That being said, I usually like to stick with rubber applicators, as these brushes don’t work well for me. If you like mascaras with this type of applicator, I think you’ll have better luck.
All in all, I think the new Rimmel Lift Me Up mascara is good, but much better suited for someone else. I will not be repurchasing this mascara simply because it doesn’t work well for me, but I do think the wet formula and full brush will suit many of you well. The mascara retails for $8.99, but keep an eye out for sales at your local drugstore or department store. I’m interested to hear your thoughts on this mascara, so please let me know what you think of the Lift Me Up in the comments if you’ve tried it already!
The product in this post was provided for my unbiased review. All opinions are my own. See my Disclosure Policy for more information.